Veranstaltungsübersicht

The two-day Advanced Design Thinking course extends the skills acquired in the basic course. The first day focuses on creating and applying detailed personas to understand target audiences deeply and mapping comprehensive customer journeys to identify optimization opportunities. The second day introduces among other creativity methods De Bono's Provocation technique to boost creative problem-solving by breaking norms and generating innovative ideas. Through practical exercises and group work, you'll immediately apply these techniques and discover how provocation leads to effective solutions.

Preparation: We want to convey design thinking learning by doing. Thus, we teach all methods along the design thinking process. A design thinking process starts with a challenge. Maybe you have a challenge that is not to technical or complex but open enough to allow for creative solutions. You can use this link to hand in the challenge.

Important: This workshop can be credited to „Learn to Lead – Mindset Leadership“ in the competency area „Creating Change – Agility and Innovation in Change” as well as for the certificate “Research Management – Developing Potential, Shaping the Future” in the area “Navigate the Path – Steering Strategically, Reaching Goals”.

FAQ

How many can participate?

• 12


What content will be included?

• See the pre-workshop survey for a detailed agenda


Do I need prior knowledge?

• Yes, you should have participated at a beginner Design Thinking Course


• Please fill out this survey to define a challenge or voice your expectations: Survey


How is the workshop structured?

• The workshop will be interactive. It will be about 1/3 input from the trainer and warm-ups, 1/3 exercise to try out the newly acquired methods, and 1/3 discussion, reflection, and transfer planning.


• If you want to hand-in a challenge, you should also contact potential users and stakeholders as interview partners. The survey provides more details about these aspects.


After the seminar ...

• After completing a two-day advanced design thinking workshop, participants develop the ability to empathize deeply with users, allowing them to understand and articulate problems effectively. Participants learn to work collaboratively in teams, embracing an iterative approach that includes rapid prototyping and continuous improvement. They gain creative confidence, enabling them to think innovatively and experiment without fear of failure.


• Key skills acquired include conducting empathy interviews and creating empathy maps, mastering various ideation techniques, and building both prototypes for testing ideas. Participants learn to create user journey maps, design engaging user experiences, and communicate ideas. They also develop storytelling skills to present concepts compellingly and engage stakeholders. Additionally, they become proficient in facilitating design thinking workshops, leading group activities, and applying structured problem-solving techniques.

Termin(e)

Anmeldeschluss:
14.10.2024

Kursort

Raum N0006 + N0008
Mittelweg 177
20148 Hamburg

Raum N0065 + N0067
Mittelweg 177
20148 Hamburg

Dozent/in

Zielgruppe

Research and Higher Education Manager (UHH)